Melting Cups:
Guidebook to Culture.

Empathize

Melting Cups Cafe Exterior

Cafe/creative space owner, Mario, wants to create a art book that speaks to the brand's ethos. The artbook Mario intends to create will…

  • Educate customers about the brand

  • Give customers a glimpse into the backstory of the founder of the Melting Cups brand

Owner Mario preparing an Iced Matcha Latte

Ideate

Mario and I met over the course of four months with each other at Melting Cups and brainstormed creative and tangible products that would communicate the message, brand identity and give the viewer a behind-the-scenes look into what it took to build the Melting Cups brand and its founder.

3-D Mock-Ups of Potential Covers for The Customer-Facing Melting Cups Guild

Opening Page to The Customer Facing Guide

Sample of The Type of Customer Facing Brand Information We Want To Teach Our Customers About

Prototype

For this stage of the project…

  • FigJam and Figma were heavily used to make rough mock-ups of the designs for both the outside of the book and the layout of the pages of the book.

  • Mario and I took a month to figure out what typeface, font size, paper type, photos, and other artwork that would be included in the book.

Next Steps For Project

The following are next steps for the Company Guide project

  • I felt that contacting the book printing company was the best option out of the three I presented to Mario as viable options.

  • The budget for this project is between $100 and $200 for printing of the book. If the final cost comes out to be more than the budget in order to print the book I will either talk to Mario to see if he is okay with increasing the funding for the book or explore options to make the book fully digital/accessible by a QR Code.

  • Once the book has been printed, (if the book falls within budget), we will place it out on display in the gallery/lounge area of the cafe and collect active and passive customer feedback on the book. Based on the feedback we receive on the book we will keep them in mind for the next update of the book.